AI-Powered Digital Marketing Program

This course aims to teach participants how to apply artificial intelligence (AI) to save time and resources in day-to-day marketing operations. Participants will also learn to quickly develop strategies, do market research, contents planning, marketing strategies evaluation, diversify market segment and improve customer support quality. Our goal is to help participants understand how AI can assist in marketing and how to use these tools to optimize their marketing strategies.

Our course will provide practical exercises and case studies, allowing participants to gain a deep understanding of AI’s application in business operations and how to use data to optimize their marketing campaigns.

We also will be focusing on deep understanding about AI, so that you will be able to use AI to control another AI tools.

Course Objectives:

At the end of the course, participants will have mastered:

-Understanding and able to execute Artificial Intelligence prompts (language to accurately control AI) Designing and executing marketing strategies to effectively enhance marketing skills and help grow company performance.

-Understanding of best practices for incorporating ChatGPT into day-to-day marketing operations to increase efficiency, reduce costs, and drive growth.

Learning Outcome:

Upon completion of this course, participants will be able to:

-Plan, organize, and execute marketing campaigns

-Develop and optimise marketing content

-Utilize artificial intelligence to create unique and visually appealing graphics, generate content ideas, conduct market research, executing SWOT analysis, and plan advertising strategies

-Creating a pseudo persona to test marketing strategies by using artificial intelligence

-Equipped with artificial intelligence prompts techniques

Leveraging the capabilities of ChatGPT to drive efficiency, reduce costs on business operations

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